Black Friday

Black Friday is probably the biggest shopping event in the United States. Held right after Thanksgiving it kicks off the holiday shopping season. Retailers slash prices and cause havoc with their door buster specials. The recession took a toll on the cash retailers brought in last year, and so this season they're pulling out all the stops and using new ways to reach customers. With the popularity of social networks, retailers have found a new avenue to promote their sales and make consumers aware of their brands. By following retailers like Sears on Twitter or becoming a fan of Macy's on facebook- customers had a first hand look on what the deals would be and even receive special promotion codes to use for further discounts. Good Morning America reported that there has been a boom in this type of promotion. Some stores were even open at midnight or as early as 4am. Companies are hoping their efforts to communicate with their public through these social mediums will boost visits and purchases at the stores. Hundreds of Canadians flock over the border and line ups seemed to have started since 2am this morning at some stores. Maybe in spite of on going recession, retailers will see a boost in sales.